Most charitable organizations help many needy people in society but it is unfortunate that not everyone thinks so. The public tends to have a negative perception towards charitable organizations as a result of rumors and bad media publicity. As a result, it becomes an issue when trying to asking people for donations and motivating the public to give. There could be several genuine reasons and circumstances why someone may not want to donate, but there are also common misconceptions and myths about donating that often deter potential donors. The fact is that charities can be extremely effective in collecting donations and raising awareness of issues such as famine and diseases. But with so many misconceptions and myths surrounding these charitable organizations, it becomes difficult for people to want to donate. Here are 4 most common misconceptions about giving to charity and the truth about them.
1. Charities rely on pressuring donors
There is a common misconception by most donors that charities cannot get funding without pressuring and making potential donors feel guilty. Pressuring donors may raise a significant amount of funding, but may not work especially when dealing with donors who are interested in developing a long-lasting relationship with the charitable institution. Not all charities practice this direct technique and there are several ways that charitable institutions can run their campaigns and leave the choice to fund or not in the hands of donors. Charities do not necessarily need to be motivated by pressure or guilt in order to raise money. Instead they often make donating a personal choice that donors are comfortable with. This way, they will give because they genuinely want to help the cause.
2. Donating inconveniences donors
Most donors expect a quick and efficient process when they make a donation. However, most donors and retail partners believe that the process takes a long time to complete. Traditionally, contributions could be made through cash-only donations. With these types of donations, charities could place a donation jar or container beside a register where donors can contribute in cash. However, the fact that most potential donors do not always carry cash limits the number of those who can give. The truth is that there are now advancements in technologies that have made fundraising easier and much more convenient. There are several tools available for charities to use that are convenient for donors, retailers, and those who collect funds on behalf of the charities. These include being able to donate online, donations being added to a bill, and recurring payments that can be withdrawn from a paycheque or bank account on a monthly basis.
3. The donation may not reach those who need it most
While it is true that there have been organizations in the past who have misappropriated the donations that were received, most charities are genuine institutions passionate about their cause. Any legitimate charity will have numerous annual reports on their website with detailed information regarding what the donations received were put towards. That way, you can rest assured that the donation you gave was used as intended. Bigger charitable organizations will use some of the donation for administrative and operating costs, but this is typical and it does not mean that donations that they receive are used in a wayward manner.
4. Lack of enough funds to make a difference
Most people believe that they have to give an extraordinary amount of money in order to make a difference. This can hurt any campaign because if everyone thinks this way, no one will give anything and the beneficiaries of the charity will not receive the help that they need. Charitable donations really do go a long way no matter what the amount given is. You do not have to give a significant amount, just whatever you can afford. Even if you think your donation does not amount to much, they all add up and make difference.